KEYNOTE #1

Lead The Culture: Design A Workplace Culture To Be Known For

Without corrective action, toxic workplace cultures can lead to decreased productivity, low morale, weak sales and a poor company reputation. In his keynote presentation, Lead the Culture: Design A Workplace Culture To Be Known For, Tec Clark educates business professionals how to define, apply and lead the workplace culture they wish to be known for. Whether developing a culture of excellence, safety, fun, winning or innovation, Tec Clark shares his unique leadership methods as well as those used by major organizations to create or change workplace culture. Attendees walk away with tools and techniques to immediately lead the culture or change the culture in their organizations.

This is for:

• Any professional who is dissatisfied with an existing toxic workplace culture
• Any executive who wishes to improve company culture
• Any organization influencer who seeks a better working environment

Learning Outcomes:

1. Attendees will learn how to design their unique organizational culture.
2. Attendees will be able to implement cultural norms in their workplaces.
3. Attendees will be able to sustain a long-term workplace culture that withstands employee or managerial turnover.

KEYNOTE #2

Sell The Culture: Using Workplace Culture In Marketing

With countless marketing messages begging for peoples’ attention, selling your products, services and programs has never been more complex. However one strategy seems to be rising above the noise. The standout strategy is securing your customers based on your unique culture. In his keynote presentation, Sell The Culture: A Strategic Approach In Selling, Tec Clark presents an insightful and subtle sales approach of marketing that showcases and works through values a company culture is known for. Attendees walk away with strategies to use their company’s culture in winning over customers and even in recruiting new employees.

This is for:

Any executive who believes customers would be interested in his or her company’s culture

• Any sales and marketing professional who is looking for an authentic way to emotionally connect with an audience
• Any organization influencer (employee, board member, etc.) who can be an advocate for his or her company’s culture outside of the workplace
• Any human resources managers who desires to hire based on the organization’s cultural values

Learning Outcomes:

1. Attendees will learn how companies in multiple industries have used their unique workplace culture as a marketing tool.
2. Attendees will be able to strategize their cultural norms into marketable assets.
3. Attendees will be able to incorporate their workplace’s cultural values in attracting and selecting future employees.

KEYNOTE #3

The Influencer In The Workplace

It is often thought that workplace culture is solely established by the top leaders of a business, company or organization, when in actuality every employee can shape a culture. In his keynote presentation, The Influencer In the Workplace, Tec Clark presents how any employee can be an influencer of workplace culture. Attendees  walk away with strategies to become constructive influencers in the workplace who shape positive workplace cultures.

This presentation is for:

• Any employee of a company or organization who desires a better work environment

• Any executive who wants to improve workplace culture in their company or organization

Learning Outcomes:

1. Attendees will learn how anyone at any level in an organization can be a culture influencer.
2. Attendees will be able to use strategies to become positive influencers in their workplaces.
3. Attendees will be able to strengthen workplace culture through recommended actions designed for their influencers.